Cornell University Food and Brand Lab Science
The Food and Brand Lab is an interdisciplinary group of graduate and undergraduate students from psychology, food science, marketing, agricultural economics, human nutrition, education, history, library science, and journalism along with a number of affiliated faculty.
Our research is independently funded by grants and consumer groups. It focuses on better understanding consumers and how they relate to foods and packaged foods. Our research has driven the creation of the Smarter Lunchrooms Movement and the Cornell Center for Behavioral Economics in Child Nutrition Programs (BEN)—two programs devoted to the funding, conduction, and dissemination of research concerning children’s health. Research from the lab has been reported in dozens of magazines along with coverage on CNN, 20/20, ABC News, NBC News, and on the front page of the Wall Street Journal and USA Today.