GreeNudge foundation was established in 2011 and is working for a quicker transition to a sustainable society.
A nudge means a friendly, little push in green direction. GreeNudge is an organisation with the goal to initiate, fund and promote research into behavioural change as a climate measure. We support research institutes that combine behavioural science and emission cut. In cooperation with research institutes, companies and organizations, we work to promote small, potent nudges that on the whole have a big environmental benefit.
All funds are already distributed to various exciting projects in 2014. We are looking forward to publishing the results.
GreeNudge consists of an interdisciplinary board, led by Gunhild A. Stordalen.