Victor E. Friedberg

Co-Founder & Managing Director, S2G Ventures

Victor has been at the forefront of innovation, global development and sustainability for over 20 years. As Co-Founder and Managing Director of S2G Ventures he has been a principal force in developing the S2G mission, culture, strategy and team.

S2G Ventures invests in innovative food and agriculture companies from “soil 2 shelf”. Victor looks for mission-aligned innovative companies that have a big idea, passionate founders/management, and tailwinds. He helps to capitalize and guide those companies to achieve scale and success. Victor is on the Boards of Maple Hill Creamery, Beyond Meat, Ataraxis and is also a member of the Governor’s Innovation Council for Food and Agriculture.

Prior to S2G, Victor Co-founded and was Executive Director of LAUNCH, the innovation accelerator with NASA, USAID, US Dept. of State and NIKE, and an Executive Director at WIRED.